Welcome to another edition of the Business Owner Elevation podcast! On today’s show, we have another expert in the field, Andy Cabasso. He is the co-founder of Postaga, an all-in-one tool for building links, getting more shares from people that you have mentioned from your posts, and building more relationships with people in your industry.
Leon started the interview with an amazing introduction about Andy. And then, Andy gives a bit of a background of what his agency is doing for their clients. He also shared how they sold their digital marketing agency and eventually sold it for seven figures. Doing this involves a lot of preparation along the process.
As the interview goes on, Andy shared that their recurring revenue is one of the key factors that attract their potential clients. Added to this, they made amazing marketing strategies that contributed to their good growth trajectory. Furthermore, focusing on joint ventures and partnerships helped them to get enough exposure to new audiences.
The interview continued with the key steps on how Andy became successful in business. To know more about this, stay tuned and utilize the key takeaways from this interview. Enjoy!
Here are a few insights you’ll hear in today’s podcast show
- What’s important about growing a business?
- Marketing: A big factor in business growth
- The importance of having an exit strategy
- What business owner should prepare in this year 2021
- Key steps in converting leads into clients
“We wanted something that would be sellable and attractive to a potential buyer in the future. So we put all the pieces in place from the beginning, made it so that we could sell.” -Andy
“One thing that I focused on more over time, is link building outreach related to my content.” -Andy
“If your business is in its early stages, seriously devote the time and the resources to content marketing, that’s a very long-term play there. But also, if you have not done much in terms of outbound lead generation, that’s definitely an area ripe for you for I’d say, for most businesses.” -Andy
“I think having the mindset and the expectation that you’re not the best fit for everyone, but you are the right fit for some people. And when you connect with them, it’s going to be great. And so try not to take any negative commentary personally.” -Andy
“Don’t let success get to your head or failure get to your heart.” -Anthony Joshua
“I want to provide value here and it’s not, I want you to pay me for something, I want this to be a win-win for everyone. I want to help you out. And I think this could be a good fit for you.” -Andy
Connect with Andy
Connect with Leon